Do you know exactly how the world sees your business?
Live on-site 4-hour brand foundation workshop to bring clarity and alignment to your team.
The Attitude Adjustment Brand Workshop Objectives
Welcome to overnight brand transformation. The Attitude Adjustment Brand Workshop aligns your team and brings clarity in a 4-hour (half-day) step-by-step discovery and strategy session. The workshop combines the brain science of fascination with branding and marketing fundamentals to help you build a focused and authentic brand that gets you noticed, remembered, and shared in a world of distraction and commoditization.
The Advantage That Makes You Different.
Hour One: Identifying Your Fascination Language
It all begins by understanding what makes you different. So the first step in building your brand is identifying the positive benefits that people most associate with you, pinpointing the words and ideas that are most likely to fascinate immediately. In this phase, the goal is to bring crystal clarity and focus that determines which one of the seven fascination advantages you are.
DELIVERABLES FOR THIS PHASE
The Fascination test with a 16-Page personal brand assessment
Uncover your brand’s Fascination Advantage language
Determine the one word that best defines your brand
3 to 5 adjectives that define your position in the market
A basic understanding of branding and marketing
Your Branding Compass.
Hour Two: Writing Your Anthem
Your anthem is your business specialty. An anthem is a short phrase describing what makes you different and what you do best. It creates immediate interest at the specific moments when you need it most. It’s a promise that you can be counted on to provide the exact solution. But, ultimately, it’s the strategy that drives your brand.
DELIVERABLES FOR THIS PHASE
A clear brand promise
A written Anthem (2 to 3-word phrase)
5 question case study worksheet to perfect your Anthem
How to use your anthem in marketing
Become An Authority.
Hour Three: Uncover Your Opinions Of Authority
When you position yourself as the prominent expert makes you’re 70% more likely to come away with the sale. Being a trusted advisor is what attracts customers ready to say yes. So stop selling and start educating. We will define your opinions of authority and how to use them to command attention immediately.
DELIVERABLES FOR THIS PHASE
A written document of clear talking points
How to articulate your message and build influence
Five secret verbs of selling
A template for building your case studies
Your Marketing Tactics.
Hour Four: Customized Marketing Messages
Your brand’s Advantage gives it its distinct flavor, but what about when your message needs more nuance? Tactics help you tailor your brand’s voice for situations that call for a more specific or higher-level message. They allow you to build better connections more quickly and bring your message to life in relevant, meaningful ways.
DELIVERABLES FOR THIS PHASE
Learn how tactics apply to your marketing problems
Four customized tactics to stay on brand
Uncover your top three marketing frustrations
Recommended top three marketing projects
What Clients Are Saying
“We accomplished more in four hours setting the foundation for our brand than we did in 2 years with my last company. I highly recommend every start-up get their foundation set first before they try and build their marketing pieces.”
— Jake Corley, CEO | DigitalWildcatters
“Ron’s method is short, easy, and affordable. The results are amazing. He will hand you an actionable brand foundation, with crystal clarity about your message, what makes your company fascinating and how that matters to your team.”
— Art Goetz | Founder, CEO Scoop Health
“When we handed our brand strategy book to design and copywriting vendors, they literally had no questions about how to design and write for our brand. The speed of alignment Ron brings to the table is priceless.”
— Casey Minshew | CEO, EnergyFunders
Some Brand Building Fun
Socrates said, “To Know Thyself is the beginning of wisdom.” The best investment you can make in your business is to get absolute clarity on who you are and why that matters to your audience—all while having fun in the brand-building process.
Your Investment
Download the Attitude Adjustment™ Workshop proposal to see the process and pricing.
Book A Workshop
It all begins with an idea. But, turning your idea into a business is a monumental task. So, it would be best if you built upon a solid foundation to give yourself the best chance of success. Whether you’re a start-up or established brand that needs clarity or realignment, this workshop will help you find and tell your fascinating story that makes all the difference.
*After you submit the form, I’ll contact you to schedule a 15-minute call to answer questions and pick your workshop start date.